Understanding the Customer Purchase
Service Organization Strategies, Inc. (S.O.S.) can help you by providing business, service and marketing consulting, including the following steps that are part of our Customer Interaction Consulting:
When a customer makes a purchasing decision, they are most likely comparing solutions that are very similar. What differentiates the solution is the company they buy it from.
Is your company unique enough in how it interacts with its customers to win the business or to charge more for its solution?
In a difficult economy, buyers can be much choosier. Solution providers have to work harder to show up-front that they are the best and obvious choice.