Everything your employees, company and Partners do is considered marketing because you are leaving impressions with customers and potential prospects about your brand. Even if one employee leaves a bad impression, you jeopardize current and future business. Or, you lose the business to a competitor who left a better impression with a prospect without understanding how that happened.
Did you know research shows that by the time a prospect has reached out to you, they are 60% of the way through the sales process? In these challenging branding times, where options are at our prospects’ fingertips (literally), staying in contact with your customers is critical to demonstrate value, viability, continued commitment to support and service, and new approaches to solution development.
What you and your employees say at these contact points, whether in email, your web site, newsletters, literature, on the phone, or in person, is part of your company’s branding. This is what the customer is buying. This is what differentiates your company. Or not.